Marketing-Communications Specialist (B2B) in Washington, DC at Open Systems Technologies

Date Posted: 1/16/2020

Job Snapshot

  • Employee Type:
    Contractor
  • Job Type:
  • Experience:
    At least 10 year(s)
  • Date Posted:
    1/16/2020

Job Description

Our client in Washington, DC is seeking a Business-to-Business Marketing/Communications Specialist to lead development of strategic marketing and informational messaging to support business objectives. A Marketing/Communications Specialist is responsible for the effective development and delivery of messaging and resources to internal and external stakeholders.

Responsibilities

  • Develop and implement business-to-business (B2B) marketing strategies to help achieve specific business objectives
  • Lead or participate in development of value propositions
  • Write creative briefs
  • Manage the delivery of messaging and resources to lender customers and other stakeholders using a variety of channels (emails, fact sheets, web page content, blogs and articles, social media, talking points, FAQs, and more)
  • Develop and edit marketing content across different channels for different audiences
  • Edit, proofread, and format business content in Word documents; work with marketing colleagues and subject-matter experts to develop or refine content
  • Manage creative projects with in-house or out-of-house marketing/design service providers
  • Manage/support intake and tracking of work and deliverables
  • Supervise junior resources, including workload balancing and coaching
  • Identify and implement metrics to measure the effectiveness of marketing and communications tactics

Responsibilities

  • A Bachelor's degree in marketing or communications preferred
  • 8–10 years related experience required, including B2B marketing
  • Strong communication skills, attention to detail, negotiation skills, customer service, and interpersonal skills
  • Able to absorb and communicate complex policy or technology topics in plain language
  • Able to work independently and manage one’s time
  • Knowledge of principles and methods for showing, promoting, and selling products or services
  • Proficient with MS Office suite (Word, PowerPoint)
  • Comfortable learning and using new technologies (such as internal systems used for marketing tracking)
  • Able to build trust and credibility as a strategic communications partner, providing business leads with sound advice and effective communications planning
  • Knowledge of standard editorial style guidelines, such as AP and Chicago style, preferred
  • Knowledge of the broader financial industry is preferred
Job keywords: